"Greenwash" refers to the new trend of business (and government bodies) to promote themselves and their products as 'eco-friendly' 'green' 'sustainable' or 'environmentally friendly' when this really isn't the case.

Facing an ever more discerning public, greenwashing has turned into a billion dollar public relations machine. Eco-shout aims to expose the greenwash so that people looking for sustainable alternatives have the knowledge to make an informed decision.

 

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